Brand monitoring
Know what your name means to people who never contact you.
Most opinion about a brand is formed and expressed somewhere you were not invited. This is the part of it that is public.
- @quietcritic·Threads14m
Acme used to be the simple option. Feels like it is turning into everything it replaced.
Complaint
The problem
Why this keeps getting missed.
Brand tracking usually arrives as a quarterly survey: expensive, lagging, and answered by people who agreed to be surveyed. Meanwhile the same questions are answered for free every day, unprompted, by people who have no idea you are listening.
Plays
What people actually do with it.
Watch the misspellings too
Matching is literal, so the spaced form, the domain and the handle all belong in the monitor. Most mentions never link to you.
Track sentiment against something
A sentiment number alone means nothing. Run a competitor monitor beside your own and the comparison becomes readable.
Catch the drift early
Relevance rate tells you when your name has started colliding with something else — a film, a person, another company.
For agents
Or let software do the reading.
Connect the MCP server and ask in plain language — the same data, no dashboard required.
“How did sentiment about us move this month, and what drove it?”
Pricing
Same price, whichever job you use it for.
Solo
$29/mo
billed monthly
One founder, one product, no noise.
- 3 monitors
- 1,000 mentions / month
- 60 API requests / min
- X · Reddit · YouTube · LinkedIn · Threads
- AI category, sentiment and urgency
- Relevance filtering — coincidental matches are dropped
- Email and webhook alerts
- Mention analytics
- REST API · MCP · signed webhooks
- Scoped, revocable API keys
- Idempotent writes and cursor paging
- Provider cost per mention
Team
$99/mo
billed monthly
A team watching itself and its rivals.
- 7 monitors
- 10,000 mentions / month
- 180 API requests / min
- X · Reddit · YouTube · LinkedIn · Threads
- AI category, sentiment and urgency
- Relevance filtering — coincidental matches are dropped
- Email and webhook alerts
- Mention analytics
- REST API · MCP · signed webhooks
- Scoped, revocable API keys
- Idempotent writes and cursor paging
- Provider cost per mention
- Priority scan cadence
Agency
$299/mo
billed monthly
Many brands, many clients, one inbox.
- 15 monitors
- 50,000 mentions / month
- 600 API requests / min
- X · Reddit · YouTube · LinkedIn · Threads
- AI category, sentiment and urgency
- Relevance filtering — coincidental matches are dropped
- Email and webhook alerts
- Mention analytics
- REST API · MCP · signed webhooks
- Scoped, revocable API keys
- Idempotent writes and cursor paging
- Provider cost per mention
- Priority scan cadence
- Priority support
Your first 100 mentions are free — no card, no plan to pick. Paid plans reset every month, whether you pay monthly or annually. Reaching the cap pauses collection; it never bills overage automatically.
FAQ
Before you ask.
- Is this a replacement for brand tracking surveys?
- No, and anyone selling it as one is overreaching. A survey reaches a representative sample; this reaches people motivated enough to post. Both are biased, differently — read them together.
- How far back can I see?
- A new monitor backfills roughly the last day and then keeps up. It builds history from the moment you start, so the useful comparison begins a month in.